Sooo Airtype has been out for some 10 days or so, and no, I’m still not running out to buy a new car =) I have found though, that tracking app sales in appfigures and appAnnie, is much more addictive than checking your facebook or email has ever been! It’s insane. And I’ve learned a few things, though I am not sure how exact this is… I tried to keep an eye on the different countries sales compared to their ranks, and one thing i found interesting was how wildly different the results are per country. An example:
Airtype was #4 in the photography category in Denmark for about 12 hours. This gave me somewhere around 20 sales.
Airtype was then, a few days later, for a brief two hours somewhere between #185-195 on the US photography list, giving me the same 20 sales….
For the days where Airtype has been hovering between #100 and #200 in Denmark, I’ve sold 2-4 downloads for a full day. Would a full day at around #190 in the US appstore really have gotten me 240 sales? Is the ratio between a placement in the US and DK appstores really almost a factor of 100? To be honest, I think so! Now, I dont have the number of iphones in each country, but some quick math tells me that there are almost 60 times as many people in the US as in Denmark, so maybe there is a somewhat direct translation?
If I’m correct with my assumptions here, being #4 for 12 hours in the US appstore, that would have meant some serious sales.
I was also pleasantly surprised by the two reviews i received, one good (appshouter) and one not as kind (theiphoneappreview). Both of them did bump up the sales for a little while after the reviews were posted.
Airtype was also put up as new and noteworthy in the Danish Appstore, though that didnt seem to matter much for the sales. Again, having that status in the US appstore would probably have had a greater impact. Until now there’s been just over 200 downloads in total.
So, while still developing new ideas and apps, i’ll try to make some more sense of the numbers and try to keep you guys informed, to the extent that i’m allowed and such. If anyone has some input, please do share!
One Comment
Hi there
Just wanted to let you know that I have mentioned your app on our iPad site, here’s the link – http://ipad.maccreate.com/2010/07/19/top-10-ipad-photography-apps/
Would you please send through a promo code so that I can take a closer look at your app.
I’m also planning some marketing campaigns and wondered if you would like to place one with us. The iPad site is part of the MacCreate Network, which generates well over 4 million page views a month. We can place banner ads anywhere on the site from just the iPad and iPhone sites through to complete ad campaigns across the network – 19 sites.
The Mac Create Network is a resource dedicated to helping the Macintosh user reach their creative potential. It’s comprized of numerous Mac-learning, news and educational sites and is the home of the Aperture Users Network, the leading resource worldwide for the Aperture-based photographer. We provide online tips, tutorials, news and information, and lead webinars and in-person seminars. Our Mac Create Premium membership offers discounts on hardware and software, plus special member-only tutorials. We have a free-to-the-public community to discuss creative uses of the Mac.
I have a special advertising promotion, at the moment – and that is, I can offer you a 300×250 banner plus an independent review and an interview for $399 on both the iPhone and iPad sites. This is a very special offer and I don’t have many of these available, so I would need you to let me know asap if you want to go with that. The ad will run for 30 days. Or, if you prefer I can offer you a review, interview, banner ad on both the iPhone and iPad sites and a video demo of your app for 60 days for $599.
Our average CTR rates are very high and I know our existing advertisers have been extremely pleased with the results and we have many repeat visitors. Most have said how their products have gone from being unprofitable to being profitable after our marketing campaign.
Best wishes
Joanne Carter